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With SASS and online typographic styles generators and other layout tools like Flexbox, more and more front-end web designers are creating a site’s essential structure on-the-fly. I’ve been hearing the rumor: “Photoshop is dead for web.” Here are a few reasons I think that’s a bunch of buggy code!

First, a couple questions. What is the most dominant media on the web? If your answer was something like images, pictures, pics, photos, etc., you win! (Yay you!!!) So what does that have to do with Photoshop? Yes, that was an intentionally stupid question; if you thought so too, you win again! The point is that the web is covered with images—and images are Photoshop’s principle reason for being.

For any business or organization starting (or maintaining) a web presence, including social media marketing, having someone with a strong knowledge of Photoshop is still essential. The variety of sizes a single image must consistently display around the web—accounting for a myriad of viewports and screen sizes, plus all the different logo and cover photo and background image sizes—AND still remain small enough in file size for efficient page load times…WELL, that’s where Photoshop image editing skills are vital in work for web. Have you seen how bad Facebook’s image compression algorithm can mangle your logo?

For now, when a web team’s content creators develop and update client sites and social media accounts (as they should on a frequent basis), the most time-consuming factor is the generation of clean, flexible images that are optimized for efficient web viewing. But if there’s a member on the team with an intimate knowledge of image editing in Lightroom or Photoshop. Someone who can use the powerful tools these programs include, like actions and presets—performing many steps with a single click but making fine adjustments at critical points—is always going to be vital to a web team for efficient image processing.

For organizations who wisely pursue both web and print to deliver a consistent brand experience across both types of marketing, Photoshop skills and an understanding of resolution will be even more vital.